Who owns your voice? Scarlett Johansson OpenAI complaint raises questions In the age of artificial intelligence, situations are emerging that challenge the laws over rights to a persona.Who owns your voice? Scarlett Johansson OpenAI complaint raises questions In the age of artificial intelligence, situations are emerging that challenge the laws over rights to a persona.

https://www.nature.com/articles/d41586-024-01578-4?utm_source=Live+Audience&utm_campaign=bd1819e3da-nature-briefing-daily-20240530&utm_medium=email&utm_term=0_b27a691814-bd1819e3da-50432164 Last week, actor Scarlett Johansson complained that the voice of an OpenAI chatbot was intended to imitate hers. Artificial intelligence tools can easily clone voices or faces, which aren’t covered by copyright laws — and publicity-rights laws often don’t extend to non-famous people. Some scholars want to recognize ‘intimate privacy’ as a US civil right to protect people’s likenesses, for example, from being used in deepfake porn. Others caution that hastily written laws might infringe on freedom of speech or could be misused. A photo app, for example, could include in its terms of service the “unrestricted, irrevocable license to make use of the user’s likeness”, says legal analyst Meredith Rose.