Written by Shiny Varghese |Updated: April 29, 2019 6:07:11 am
Dutch designer Jeroen van Erp on his new book, embracing complexity and why people should vote on their birthday
With architect Sourabh Gupta of Noida-based Studio Archohm, Fabrique collaborated on Agra city branding. The idea was to optimise the cultural assets of the city and make it a brand that everyone, from the tourism department to the hotelier or an autowallah, could embrace.
Dutch designer and author Jeroen van Erp turns the pages of his book to number 16: ‘Beware of Purple’ it reads. “There are no purple buildings and no purple cars. The hypothesis is that purple is not a colour you see often in nature. It’s unable to express style in a durable way, so approach it with caution,” he says.
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