Dutch designer Jeroen van Erp on his new book, embracing complexity and why people should vote on their birthday | Lifestyle News, The Indian Express

Dutch designer Jeroen van Erp on his new book, embracing complexity and why people should vote on their birthday | Lifestyle News, The Indian Express

Written by Shiny Varghese |Updated: April 29, 2019 6:07:11 am

Dutch designer Jeroen van Erp on his new book, embracing complexity and why people should vote on their birthday

With architect Sourabh Gupta of Noida-based Studio Archohm, Fabrique collaborated on Agra city branding. The idea was to optimise the cultural assets of the city and make it a brand that everyone, from the tourism department to the hotelier or an autowallah, could embrace.

Photographs from Think Like a Designer, Don’t Act Like One

Dutch designer and author Jeroen van Erp turns the pages of his book to number 16: ‘Beware of Purple’ it reads. “There are no purple buildings and no purple cars. The hypothesis is that purple is not a colour you see often in nature. It’s unable to express style in a durable way, so approach it with caution,” he says.