Chinese pop icons winning over the 2026 Winter Olympics chinadaily.com.cn | Updated: 2026-02-16 13:40

https://www.chinadaily.com.cn/a/202602/16/WS6992addaa310d6866eb3979f.html The Milano-Cortina 2026 Winter Olympic Games are in full swing, and the competition isn't the only thing heating up. Away from the ice and snow, a different kind of star, Labubu, is stealing the spotlight.The star of "The Monsters" collection, along with a host of other iconic Chinese pop IPs, is winning hearts in Milan, as these designer toys are becoming the must-have companions for international stars and visitors alike. Join China Daily’s Cultural Frontline as we head to the heart of Milan to see how Labubu and its friends are receiving a golden welcome from global athletes, coaches, and travelers.# CulturalFrontline #CulturalJourney