Why did Red Bull's famous slogan cost the company $13 million?

https://www.dictionaryscoop.com/article/Why-did-Red-Bulls-famous-slogan-cost-the-company-13-million Some slogans are so catchy that you could probably finish them in your sleep. "Have a break, have a…" But what's the story behind these iconic phrases? Did you know Red Bull's famous slogan cost the company millions of dollars? And how did Mastercard, a company built around spending money, create one of its most famous campaigns around the idea that some things are priceless? The answers aren't always what you'd expect. Here are 10 famous slogans and their surprising origin stories.