Adding a personal backstory could boost your scientific credibility with the public

Adding a personal backstory could boost your scientific credibility with the public

QUOTE OF THE DAY

“We need to think about whether we’ve removed ourselves too far from the story, to the point that nobody believes us.”

People trust the facts more when an imaginary scientist told a story in first person about how they became interested in the topic, found journalism researcher Amanda Hinnan and her colleague, public-health researcher Lise Saffran. (Nature | 5 min read)
Reference: PLOS One paper