Designs on India
Designs on India is an exhibition that aims to popularise Scandinavian designs in India and encourage collaborations.
Known for their simplicity, minimalism and functionality, Scandinavian design has been celebrated and appreciated the world over. A two-day event hosted by the Swedish Consulate next week aims to attract more patrons and collaborators for its concepts and designs. Ulrika Sundberg, Consulate General of Sweden in Mumbai, says, “The idea came about nine months ago when we realised that the creative industry has been the fastest growing one in the past decade, with still a lot of potential to tap into. Furniture design, fashion, gaming and Swedish art have been gaining popularity worldwide and we want people in India to get a better peek into what Sweden is like today.”